We analyze strengths and weaknesses in your website and online presence.
The Social Media Report
We look at your online presence and interaction on sites like Google+, Facebook & Twitter and opportunities and tactics in your industry.
The social media report looks at your position on the four major social media platforms:
• Facebook
• Twitter
• Google Plus
• LinkedIn
We will analyse any gaps you may have in filling in your profiles and getting the most out of the free services available. We will look for opportunities for you to interact with likely customers online and analyse which avenues present the highest likely R.O.I both financially and in man-hours.
The Competitor Analysis
We look at similar businesses or competitors to compare your current performance and future opportunities.
Your website Strengths Report
We look at what you’re doing well, what you could be doing better. We will grade your home page and several of the main pages of your site.
We look at things like loading speed of your site, how it appears on Google, what it looks like on the different devices customers are using to access your website and whether you are likely to be found for the ‘keywords’ you are currently focusing on. We do on page optimization analysis in general then prepare a checklist of ‘easy-fixes’ that your web-developer or online team could fix, alternatively we are happy to quote for fixing these as well.
The Traffic & Customer Analysis
We use your Google Analytics account (and sets yours up for FREE if you haven’t got one…) as well as custom software to look at your web pages and sources of traffic.
• Your current visitors
• How do you attract them
• What do they look at your website
• Where are they from
We will also tell you who you are not attracting online, why they are not visiting your site and where they are going instead.